Medical Affairs 2025

The Future of Medical Affairs

A Kinapse white paper
Written by Neil Croft and Matthew McLoughlin

Executive summary

Medical Affairs stands to be one of the most strategically important and valued functions in a pharmaceutical company, as the nexus of cutting-edge medical, scientific and patient-centred insights that drive strategy and innovation throughout the entire product life cycle.

However, the ability to execute the basic tasks well remains a prerequisite for internal trust and credibility of the Medical Affairs function. Success in this respect requires excellent organisational discipline and structure, and continues to be a challenge in many companies.

This paper addresses both cutting-edge and vital basic levels of maturity for Medical Affairs, outlining platforms for both:

1) A ‘fit for future’ Medical Affairs organisation, that addresses emerging needs to drive:


- Patient centred insight generation and communication throughout the product life cycle.

- Healthcare product and service advancements.

-
Technological innovations.



2) A solid foundational Medical Affairs organisation
that gets the basics right, before emerging needs can be tackled. This is the core level of capability, and may be the appropriate target state for small and resource-constrained businesses.


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